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I am preparing a workshop for the marketing directors of 20VIC, a property management firm. As part of my research I came across this article (see quote below). I don’t think the blogger is encouraging this, but they are aware of it and are basically giving a heads up to IT security at malls to be [...]
The rapid evolution of technology, and specifically web 2.0, is also being deployed globally to help implement eHealth solutions. Over the past 20 years, there have been dozens of conferences presenting hundreds of case studies dedicated to this topic.
While we’ve been watching this area, as most agencies like ours do, we have not yet directly [...]
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We are always being asked “what is social media?”. Please look at the video below. It shows the flow of phone calls during Obama’s inauguration.
How does this answer the question you say? Like this…
The old way: Obama -> media -> people
The new way: Obama - > people -> media
See the difference?
Related articles [...]
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Organizations can no longer ignore social media. You have to define how you will participate or others will for you. Many organizations have not done this yet, so it is not too late to start.
People are still experimenting. There is little consensus on exactly how and when social media should be used. Not [...]
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Social media adoption will follow a pattern. Gartner Inc.’s Hype Cycle above will hold true.
We have seen the steep rise of Twitter, Facebook and so on and are about to slide into the trough of disillusionment. Twitter was the global water cooler where we all came to hang out and chat, but it is quickly [...]
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John and I are doing a pitch to a new client who asked for some case studies. Given that we are still a very young company, we plan to tell them about the many engagements we have completed in on-line community building, web marketing and so on, and then how we “ate our [...]
Many of us interested in measurement are trying to figure out what is needed to better understand Social Media. I am constantly listening and probing in various places to see if there will be a common ground between the human need for simplified data representation, and the statistical requirements for validity and reliability.
Twitter is [...]
