I saw this hilarious article over at Chase Jarvis explaining the difference between advertising, marketing PR and branding. We are always looking for was to tease these kindred cousins apart in projects, from now on I’m using this! Original is here: Chase Jarvis Blog: Who Says Youre A Great Lover?.
Image via Wikipedia
I am currently helping a customer establish presence in communities across the country. My client is a large company and they buy small local companies to integrate them into their own national operation.
This company has call centres, marketing departments and so on. It will be a bit of a challenge to integrate [...]
Image via Wikipedia
I read Dave Griner’s blog once in a while because I respect his honest point of view. It is refreshing to hear a social media wonk admit they are not actively involved in every single social media network, using every frickin’ tool that comes along and be the leading edge of every trend.
It’s just not [...]
Image via Wikipedia
CNN recently announced it would allow people to use their videos in other sites in an attempt to have some of these videos go viral. It’s amazing to me that one little code change and all of a sudden a giant and ever expanding video vault is now out in the open.
As [...]
.
I love this cartoon by Rob Cottingham from his recent article. It says a lot and with humour. Lats night I was at a BBQ and found myself explaining (excusing?) the inability top guarantee huge overnight success using social media. People seem to think that social media is like advertising on steroids and [...]
photo credit: Daniel*1977
I spend a lot of my time explaining social media to clients. Here is a great video by leelefever on how it works, and why it is important to business.
By now, everyone knows or has heard about FaceBook, Myspace and blogs. However, from a business perspective clients can’t always see how and why this stuff can help.
The [...]
Sarah Perez over at ReadWriteWeb just wrote an article about the importance of monitoring for both good, and bad comments arising from social marketing campaigns.
Lots of other good stats in the article, but here are the key ones:
Stats about Marketers
35% of marketers allow user generated content
21% have a presence on a social netwrok
29% are monitoring online discussions
17% [...]
