SocialMedia404

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Archive for the 'Product Management' Category

IVR: The Great Wall of Corporations

We’ve all come up against that frustrating, technological monster, the Interactive Voice Response (IVR) system.  It takes forever to find the right option, and if there is ever a possibility that you can actually speak with someone live, it takes another lifetime waiting on hold listening to badly recorded music.
In the current days of a [...]

Let your customers build your product

Image via Wikipedia

 
We have long been proponents of leveraging the energy of a crowd to get something done. Social media in effect, is this approach applied through technology, again and again.  Many companies, however, are hesitant to open the gates too wide fearing the havoc an unwieldy crowd may unleash.  Areas such as product development, [...]

Let social networking write your business plan?

Wikipedia, the grand daddy of shared knowledge sites is taking its own medicine and allowing the public to create its new business plan using a wiki. A recent Globe and Mail article describes the project.  Now this is interesting; living your business by allowing your community more direct and open access to your business.
I wonder if Twitter’s recent [...]