“Foundations of Listening” is the new book from The Advertising Research Foundation (ARF), and it was recently covered in the influential Advertising Age. What the ARF found, is that despite the wealth of online opinion or “buzz”, and the growing basket of tools available to monitor such, neither is really that valuable.
So you can set [...]
No, not in *that* way.
The term “Web 3.0″ was coined by the inventor the of the web, Tim Berners Lee. It is ubiquitously referred to as the ’semantic’ web. I prefer to think of it, as the Personal Web.
I love data visualization. Here is a great one from a recent post by Jesus Diaz from a book coming out October 27: Visualized, the Information Atlas, written by David McCandless. It looks like the 80/20, or in this case the 90/10 rule applies. Only 5/100 people have more than 100 followers, and the same amount are responsible [...]
Image via Wikipedia
Interesting development, Google Wave is way back before Beta but is promising to combine or “get underneath” our many forms of online communication - as David Weinberger puts in in his post Initial reaction to Google Wave: Maybe transformative .
It will become conversation centric, and format agnostic. In plain English, it will be more like [...]
Image via CrunchBase
There are a million social media tools out there and more coming by the day. Here are some tips for what tools to use, and how to use them to take advantage of this important business trend.
I read a blog post today from Peter Kim, that demonstrates a discussion I was having with Chris Kenton last week via email and on his blog. Peter has changed the way he uses Twitter. How? He follows an enormous amount of people now, and uses tools to filter what he wants [...]
As frequent readers know, we use OASIS, our own social media framework to structure, analyze, design and deliver our projects. We have also launched a new feature on the site called “Lists” where we provide a roundup of lists pertaining to various aspects of social media.
For first-time readers, OASIS is a sound methodology for deigning, [...]
