We’ve been asked to do some research on how social technologies are, and will, impact the new U.S. health care reform in a couple of different areas. One of the areas we are focusing on is Employee Wellness.
Our experience in working with many Human Resource (HR) departments over the years, is that most have a [...]
As promised in a previous post on this topic, here is the next layer of the Social Media Scorecard I talked about in San Diego last week.
The audiences’ biggest surprise, I think, was that in a crowded world of highly sophisticated automated tools, you might still have to actually talk to people.
It may just be me, but I’ve seen another spike in activity lately about measurement, and the value, of Social Media initiatives. While many are still saying you can’t really measure the ROi, that does nothing to inform and influence organizations looking to invest anything in Social Media.
And the debate is not whether Social Media [...]
New Marketing Labs posted an interesting interview on their blog with Miriam Kutcher, VP of Marketing at research firm IDC Insights about their new community launched last March. Miriam and a group of IDC analysts worked for most of 2009 establishing the community to address needs in their research verticals.
She generously shares their goals and [...]
“Foundations of Listening” is the new book from The Advertising Research Foundation (ARF), and it was recently covered in the influential Advertising Age. What the ARF found, is that despite the wealth of online opinion or “buzz”, and the growing basket of tools available to monitor such, neither is really that valuable.
So you can set [...]
Are you?
We’ve been speaking with a number of organizations over the past several years, and doing some pretty cool work with some who “get” why being socially connected is good for business. But there are far more, who find an excuse to do nothing.
Entering 2010, we’ve rounded up the Top 7 Barriers we’ve found to [...]
So unless you’ve been totally switched off on holiday somewhere, you are certainly aware of the expolsively viral YouTube video United Breaks Guitars , by Halifax musician Dave Carroll and the Sons of Maxwell.
This article is not concerned with the video, or its statement. We’ve been enlisted as Dave’s social media advisors, so this post [...]
