We’ve been asked to do some research on how social technologies are, and will, impact the new U.S. health care reform in a couple of different areas. One of the areas we are focusing on is Employee Wellness.
Our experience in working with many Human Resource (HR) departments over the years, is that most have a [...]
“Foundations of Listening” is the new book from The Advertising Research Foundation (ARF), and it was recently covered in the influential Advertising Age. What the ARF found, is that despite the wealth of online opinion or “buzz”, and the growing basket of tools available to monitor such, neither is really that valuable.
So you can set [...]
Our OASIS methodology purposely puts target audience understanding up front in the thinking, since this knowledge is crucial to creating a successful social media strategy. And universally, we spend a lot of time explaining the detail behind the high proportion of our project time allocated to figuring out these online behaviours, capabilities, and presence of [...]
Are you?
We’ve been speaking with a number of organizations over the past several years, and doing some pretty cool work with some who “get” why being socially connected is good for business. But there are far more, who find an excuse to do nothing.
Entering 2010, we’ve rounded up the Top 7 Barriers we’ve found to [...]
No, not in *that* way.
The term “Web 3.0″ was coined by the inventor the of the web, Tim Berners Lee. It is ubiquitously referred to as the ’semantic’ web. I prefer to think of it, as the Personal Web.
Image via CrunchBase
I have always maintained that the key to managing social media in business is to recognize that power is shifting away from the centre and into the crowd. This is the hardest thing to understand, accept and if you can do the first two, manage.
Here are some great stats that make my point; …”the interesting [...]
As frequent readers know, we use OASIS, our own social media framework to structure, analyze, design and deliver our projects. We have also launched a new feature on the site called “Lists” where we provide a roundup of lists pertaining to various aspects of social media.
For first-time readers, OASIS is a sound methodology for deigning, [...]
