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I read Dave Griner’s blog once in a while because I respect his honest point of view. It is refreshing to hear a social media wonk admit they are not actively involved in every single social media network, using every frickin’ tool that comes along and be the leading edge of every trend.
It’s just not [...]
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If you are using social media (aka sales 2.0) to sell, you need to realize this.
-It will change your interactions from 1 way (you to clients) to three way, you to them, them to you, and them to each other.
-You will be managing a community in which people will play multiple roles. As [...]
photo credit: Daniel*1977
I spend a lot of my time explaining social media to clients. Here is a great video by leelefever on how it works, and why it is important to business.
By now, everyone knows or has heard about FaceBook, Myspace and blogs. However, from a business perspective clients can’t always see how and why this stuff can help.
The [...]
Sarah Perez over at ReadWriteWeb just wrote an article about the importance of monitoring for both good, and bad comments arising from social marketing campaigns.
Lots of other good stats in the article, but here are the key ones:
Stats about Marketers
35% of marketers allow user generated content
21% have a presence on a social netwrok
29% are monitoring online discussions
17% [...]
[From Fididel Brings Haggling Online; It’s Weird ]
This from TechCrunch on Fididel an online haggling tool. Looks like a sales solution in search of a problem. Who knows, maybe there is a sales model out there just waiting for automated haggling to come along and give it a boost!
I am a fan and user of LinkedIn, so this post on Duct Tape Marketing caught my eye. The post is about a book by Jill Konrath that promises to unveil the secrets of LinkedIn.
I must say that I have not won any business from Linkedin myself, however, I have only invested bout 10 hours [...]
photo credit: vonguard
A Guide to Business Development 2.0 - ReadWriteWeb:
Alex Iskold has written a terrific post on the difference between old school sales and Sales 2.0. In it he describes how various tools (LinkedIn, Blogs, etc) can be set up to help with different aspects of the sales process.
He also points out that [...]
