[From Groundswell (Incorporating Charlene Li's Blog):]
The more I read about Groundswell, the new book by Josh Bernoff and Charlene Li the more I like it. In this post, Josh reviews some other social marketing frameworks that compare social activity on-line to bees.
Josh calls bullshit pretty fast and basically says, “hey! we aren’t bees!”. He objects to [...]
I am a fan and user of LinkedIn, so this post on Duct Tape Marketing caught my eye. The post is about a book by Jill Konrath that promises to unveil the secrets of LinkedIn.
I must say that I have not won any business from Linkedin myself, however, I have only invested bout 10 hours [...]
photo credit: Ange Soleil ( a.k.a Tweng )
The following three-step process will help you decide how to use social technologies to increase sales. Selling today is less about the “buyer/seller” relationship, and more about connections in your broader community such as your staff, suppliers, clients, and so on.
Before you start, ask yourself:
1. Who [...]
photo credit: Simon Davison
[From Groundswell (Incorporating Charlene Li's Blog):]
I am digging into the Groundswell ideas and I found this old post from Josh Bernoff . Take a minute to read it, it’s insightful and ends with a great tip. Stop calling people who use youtr stuff “users”. Call them people and talk about why [...]
[From Yahoo! to Rewire for Social Graph and Data Portability - ReadWriteWeb]
ReadWriteWeb posted this great summary of how Yahoo! will be reorganizing itself to support the social web. No doubt there will be lots of built-ins to help “socialize” your site/self/offering.
With a developers platform, there will undoubtedly be a slew of custom apps coming out of [...]
I wrote about Summize recently which is a Twitter search engine. Not surprisingly, the good folks at Summize picked up on the post and commented on it that day. Nice to see a Web 2.0 company using Sales 2.0 tools for their business!
One point I like to make about Sales 2.0 is that it’s not about the tools [...]
Energizing Sales With Social Technologies - Forrester Research:
Forrester research is having a teleconference on May 28th, 2008 discussing how social media is changing the face of marketing and sales. Their agenda is posted as follows:
Agenda
What is the groundswell, and how is it changing the way companies do business?
How are companies using social technologies [...]
