photo credit: houseoftext
Here is an interesting bit of research. It’s the transcript from a recent focus group asking small business owners how they like to find solutions to problems.
In short, txt rules. It’s easier to manage, store, share and review. Interesting implications for all those out there putting expensive video capabilities in place!
Sarah Perez over at ReadWriteWeb just wrote an article about the importance of monitoring for both good, and bad comments arising from social marketing campaigns.
Lots of other good stats in the article, but here are the key ones:
Stats about Marketers
35% of marketers allow user generated content
21% have a presence on a social netwrok
29% are monitoring online discussions
17% [...]
Wikipedia, the grand daddy of shared knowledge sites is taking its own medicine and allowing the public to create its new business plan using a wiki. A recent Globe and Mail article describes the project. Now this is interesting; living your business by allowing your community more direct and open access to your business.
I wonder if Twitter’s recent [...]
photo credit: SuburbanCowboy
The Phoenix, humanity’s latest Mars rover is updating its progress live via Twitter. How about that. You can follow the latest developments via Twitter here. Beow are the tweets from the landing.
photo credit: kevindooley
Strategic insights into social media » Conversations Matter: Bridging the Social Media Gap:
Funny, I just started following Kelly Feller on Twitter. She mentioned her corporate blog . I checked it out and what should I see as a first post but an engagement framework for social networking.
This is funny (to me) because [...]
photo credit: stop.down
Here is the lates draft of our social marketing framework including an intro and some parting thoughts!!
**The world has become an increasingly connected place. Today people communicate and share information with each other more often and in more ways than ever before. Your customers, your employees and other stakeholders are talking to [...]
photo credit: isoglossia
I’m writing my “one pager” for a new service we (me and my partner) are launching. It’s a framework called OASIS that helps companies figure out how to participate in social marketing.
The brochure was easy to write, but not especially fun. However, when it came to writing the tag-lines, the bits in the margin [...]
