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If you are using social media (aka sales 2.0) to sell, you need to realize this.
-It will change your interactions from 1 way (you to clients) to three way, you to them, them to you, and them to each other.
-You will be managing a community in which people will play multiple roles. As [...]
Image by mr.smashy via Flickr
I posted earlier about the attraction of social media tools to the non-profit sector. Because social media can be faster and cheaper than traditional tools it can sometimes be the best way to get the job done.
Looking across the landscape it doesn’t take much to see that others organizations are in the same boat. Specifically, small [...]
As we have discussed before, social media is an excellent tool for getting a lot of information out to a lot of people fast, and therefore an extremely useful tool in some emergency situations. I myself discovered this during the Fredericton Flood of 2008 when I built a site to cover that disaster. I now see The Red Cross is [...]
I recently read about a new trend where teens use Google Earth to find backyard pools, then through social networks arrange a pool crashing party.
Even though the youth of today is very comfortable with technology, they are, apparently, still youth!
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Pool Crashing in the UK Becomes Latest Google Earth Prank [Dipping] [via Zemanta]
The newest version of Google Earth [...]
I posted earlier to draw attention to a site I created due to the flood of 2008 in Fredericton NB. Given that I am devoting this week to the non-profit sector, I wanted to also point out how sites like this are a fast, easy and cheap way to get something on-line around an issue or [...]
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We have been getting a lot of requests from government, association and non-profit organizations around how social media could help them.
Like most organizations, they can site examples of social media campaigns, but don’t see a clear fit for themselves. Moreover, because they are non-profits, they seem a little less sure again of how [...]
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Josh Bernioff of Groundswell/Forrester fame has written a post about how web 2.0 companies are making money in big business. I am re-posting it because clients often ask for a check list of social media tools and how they can be used for various purposes. This list is similar, although focused on big business. [...]
