SocialMedia404

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Archive for July, 2008

Uh oh

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The folks at ReadWriteWeb posted about the apparent failure of many [expensive] corporate social networking sites.
According to Wall St. Journal coverage of Moran’s study, “Thirty-five percent of the [corporate] online communities studied have less than 100 members; less than 25% have more than 1,000 members - despite the fact that close to 60% of these [...]

Shift the power

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Interesting post here by Rob Patterson. Rob is a friend of mine and consulting mentor with a world of experience and the grace to share it. He has done a lot of work in public radio and in this post discusses the imperative of changing business models, or face extinction.
Rob references the video [...]

Involver

Involver is a new social tool that lets you create, launch and track video campaigns via social networks.  I expect a slew of similar tools to come up and keep coming out as business increasingly harnesses the power of social media.
Involver seems to be getting good traction with some decent looking clients, including a very interesting [...]

Charlene Li leaves Forrester

Charlene Li, co-author of Groundswell is leaving Forrester.  In this post she discusses why and confirms that she will continue to work in social media, but will seek a better balance between work and family.
Her book is a guidepost in the world of social media and I am sure many of us will be interested [...]

Small business

 
I write a monthly article for HP’s small business blog.  The following was my most recent contribution.
Social media has been in the press a lot lately for its ability to accomplish certain tasks more quickly and easily than ever before. We have all heard about the woman on Facebook making money selling jeans, or the [...]

Methodology

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I just came across The Social Path today.    David Griner is a Social Media consultant.  I don’t know him but I was pleased to see this post about his approach to social media engagements.  In a nutshell, we are on the same page with David and use OASIS to help [...]

Blogging on Facebook

I often muse that everything is now connected to everything.  Facebook is now allowing you to add your blog, or your favourite blogs as part of your site.  Just one more way to connect.
It looks fairly new so it wil take some tweaking to get all of the features users want, however, the direction it [...]