For those of you that follow social media, Jeremiah Owyang is a very active, and significant contributor to the field. He is a Forrester analyst and he walks the talk by being very “social” on-line. He recently put out this post in which he summarize the many forms of web marketing at play today. [...]
We are often asked to do seminars for clients were we provide a sort of “social media 101” aimed at giving them a foothold in the topic. As part of a recent upcoming session, we were also asked to provide an article for their newsletter. Below is an excerpt that I thought was worth repeating. [...]
I’ve spoken with a number of clients lately who have all had the same issue; how do I convince my management to start social media in my organization? While there are lots of tips and tools, I would propose the following approach.
First, listen. Get online and start participating in the conversation. You don’t need to [...]
Yet again, a large company, 3M this time, forgot that everything is connected. Instead of paying a licensing fee to use a viral photo about their product,
they stole the idea and tried not to pay.
Sure enough, they were caught and now they are viral for being cheap. Remember folks, play fair, be open, be honest and assume [...]
