SocialMedia404

Our OASIS methodology purposely puts target audience understanding up front in the thinking, since this knowledge is crucial to creating a successful social media strategy.  And universally, we spend a lot of time explaining the detail behind the high proportion of our project time allocated to figuring out these online behaviours, capabilities, and presence of any assignment’s particular target audience.

OASIS, like Forrester’s POST methodology, is just an expression of a process to guide what you need to do when getting into social media.  We licence OASIS under Creative Commons for free, because we suspect you will hire folks like Social Media 404 to help you with the how; how to use this type of method for organizational results.

Next week, Charlene Li, co-author of Groundswell, and Jeremiah Owyang from The Alitmeter Group will be hosting a free webinar, which I understand from the promotional material, will focus on the why.  I strongly suspect it will be worth the time invested.

You can find information regarding the webinar here, on Jeremiah’s blog.

Note: we are in no way affiliated with The Altimeter Group, or their principals. We are, however, not shy to point out information that is worthwhile from other service providers who share the same perspective we do: always use a measured and business-based approach to integrating social media into your organization.  Remarkably, there are not many of us out there saying that.

We, at Social Media 404, cannot place enough emphasis on the criticality of this step.  Knowledge obtained from understanding audience is the initial primary driver for strategic directions in your overall social media plan.  On more than one occasion over the past year, this type of understanding has uncovered surprising realities, and really challenged what our clients initially thought would be successful approaches.

Engage your audience, where they are, and in a way they are comfortable and capable.  That’s a cornerstone of success.