Gartner published research on something they are calling “Generation Virtual” (Generation V) . The premise is that this generation isn’t specified by demographics but by technology usage. Within this group there are four major behaviors as summarized by the graph above.
Here is what they say:
“Unlike previous generations, Generation Virtual (also known as Generation V) is not defined by age — or gender, social demographic or geography — but is based on demonstrated achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights.”
Having spent some time in the trenches, I see this information as hard to use. Clients almost always speak in terms of demographic sectors, who they are trying to reach. As such, this information comes across as a bit academic, or at least not very practical in the real world.
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