Hype cycle
by PatrickMason
I love Gartner’s hype cycle. It says so much with a curve. I look at the above as having good and bad news.
The bad news is that we are in “The Trough of Disillusionment”, presumably where people get mad because their campaign didn’t go viral overnight getting them global recognition.
The good news, apparently, is that we will be moving on through to “The Plateau of Productivity” soon.
From the outside looking in I’d say that is about right. Clients smell something, they know it’s good but most are still wary and looking to get a better understanding of the risks vs. rewards of jumping in.
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Thanks Patrick. The trough of disillusionment is one of the most important stages. It’s the time when real learning takes place about how to apply and extract value from an innovation. The tenacious gain real advantage, while fad surfers move on to something else.
Mark
Agreed. Both vendors and clients alike fall into that statement. I can’t tell you the number of times we have walked into hyper-inflated expectations, and how much time we have had to take re-educate. However, once clients understand it’s great, because you have a real project with real objectives and expectations that is still pretty cool!