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Technorati’s State of the Blogosphere 2008 is out and one of our best insights into this now mainstream communication method. It’s very comprehensive, however, I think this one quote wraps it all up. 

“The word blog is irrelevant, what’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.”

• Seth Godin
• Author
• Tribes

sethgodin.typepad.com

Below are a few of the key points, facts and figures from the study, more can be found on Technorati.

Key Points:

• Blogs are here to stay
• They have become a part of our daily lives (77% of active Internet users read blogs)
• Blogs are evolving and blurring the lines between online publishing platforms and mainstream websites

A few facts and figures :

•  comScore MediaMetrix (August 2008)
  • Blogs: 77.7 million unique visitors in the US
  • Facebook: 41.0 million | MySpace 75.1 million
  • Total internet audience 188.9 million
•  eMarketer (May 2008)
  • 94.1 million US blog readers in 2007 (50% of Internet users)
  • 22.6 million US bloggers in 2007 (12%)
•  Universal McCann (March 2008)
  • 184 million WW have started a blog | 26.4 US
  • 346 million WW read blogs | 60.3 US

77% of active Internet users read blogs

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