Tagline
by PatrickMason
photo credit: isoglossia
I’m writing my “one pager” for a new service we (me and my partner) are launching. It’s a framework called OASIS that helps companies figure out how to participate in social marketing.
The brochure was easy to write, but not especially fun. However, when it came to writing the tag-lines, the bits in the margin I did have fun. Here is my favourite part.
You are connected to your customers and they are connected to each other. They are out there talking about you now. If you choose to participate remember this is their conversation, not yours. It’s OK to talk, but don’t monopolize.
If you are listening, do it actively. When you respond, show you listened, show you thought about what you heard and be genuine in your response.
Be authentic. If you are speaking, use your own voice and say what you mean, mean what you say. Anything less will ring hollow.
And get ready. The rules have changed.
