Social Media 404 Stories
As social creatures, we have evolved using stories to share our knowledge, explain our situations, to help others understand us.
In our business, Social Media 404 use stories to help us explain how social media can help organizations achieve their objectives.
We will use this page to share some stories we have put together.
Story: What The Heck Is Social Media?
You can see it in the faces of all sorts of people you meet. When you are talking about Social Media, and what it can do for your organization, you might as well be speaking a foreign language.
(Click to view story)
That doesn’t mean you should ignore it. Start small, figure out if it is right for you, and ease into it.
We’re here to help.
November 20th, 2008
Story: The Great Wall
(re-blogged from CXMatters.com)
We’ve all come up against that frustrating, technological monster, the Interactive Voice Response (IVR) system. It takes forever to find the right option, and if there is ever a possibility that you can actually speak with someone live, it takes another lifetime waiting on hold listening to badly recorded music.
In the current days of a highly connected world, the IVR system is a very loud and clear message to your customers, that you have gone to great trouble and expense to ensure that you cannot speak to them.
It is your very own corporate equivalent, of the Great Wall of China:
(Click to view story)
Back in the ’70s, George Carlin once pondered, “What if they let all the people in the world on hold, talk to each other?”
The late Mr. Carlin had the right idea. Disconnection is bad; conversation is good. If you want to ensure your customers are totally disconnected from you, get an IVR system. IVR is bad; Social Media is good.
October 27th, 2008
Story: Recruiting Online
You can try to find good people online by posting positions on your web site, or having them email you a resume, or advertising on one of the bazillion job boards out there. But are you fishing where the fish are?
Using social media tools can connect you directly to the people you need, and helps you sell them the position you want them for.
(Click to view story)
October 24th, 2008
