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Social media adoption will follow a pattern. Gartner Inc.’s Hype Cycle above will hold true.
We have seen the steep rise of Twitter, Facebook and so on and are about to slide into the trough of disillusionment. Twitter was the global water cooler where we all came to hang out and chat, but it is quickly [...]
I love Gartner’s hype cycle. It says so much with a curve. I look at the above as having good and bad news.
The bad news is that we are in “The Trough of Disillusionment”, presumably where people get mad because their campaign didn’t go viral overnight getting them global recognition.
The good news, apparently, is that we will be moving on through [...]
Gartner published research on something they are calling “Generation Virtual” (Generation V) . The premise is that this generation isn’t specified by demographics but by technology usage. Within this group there are four major behaviors as summarized by the graph above.
Here is what they say:
“Unlike previous generations, Generation Virtual (also known as Generation V) is not [...]
