The world demand for Search Engine Optimization (SEO) experts is growing, as consumers increasingly utilize Internet search engines such as Google, Bing, Yahoo and Baidu to guide their buying/purchasing decisions. As consumers become more sophisticated in their searches, organizations are dedicating more resources to achieve high search engine rankings for their websites.
How to do search engine optimization in 2020
As far as SEO and SEM goes, we have put together a comprehensive list of thing which will and will not work in 2020.
But then we saw this video on YouTube and it sums it up pretty nicely. So if you are entering the e-commerce niche or just need to add and edge to your marketing, watch this video, it really is a good way to spend a couple of minutes. Enjoy.
The worldwide demand for Search Engine Optimization (SEO) experts is growing, as more and more consumers increasingly utilize internet search engines such as Google, Bing, Yahoo and Baidu to guide their buying/purchasing decisions. And as those consumers become more and more sophisticated in their searches and search engines and their algorithms more and more complicated, organizations are dedicating more resources to achieve desired high search engine rankings for their websites or e-commerce stores. Easily explained, Search engine optimization is the process of improving your site’s ranking in search results, usually focused on Google. While the single factors search engines like Google, Baidu, Yandex, Bing, and Yahoo use to rank websites are kept secret, there is a room for some universally valid principles.
When it comes to search engine optimization for a brand new website, some businesses can be intimidated due to the amount of information out there. Or overly confident as they have done some amateur SEO couple of years ago… So way too often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing or everything and completely ruin their rankings. The gentle art of web SEO lies in understanding how people search for things, understanding how algorithms work and understanding what type of results Google wants to display to its users across the globe. It’s about putting a lot of things together, optimizing them and to always look for opportunity. And while a couple of years ago all the major SEO companies were to be found in the US, today it’s different. There are firms for SEO all around the globe. A special boom is to be found in the former Soviet Union countries like Russia, Poland, Slovakia etc. You should be able to find very good SEO Prague, Moscow, Warsaw, in all those eastern and middle European countries. So if you run a business there and need some more exposure, you should be good with these guys.
Online marketing is now indeed being in it’s victorious- super hot prime time. How not, vlogs, radio shows, daily blogs, websites, and social media sprung adorn the whole damn virtual world and keeps pushing. Even so many online media, some conventional, say traditional media such as print media or TV do not have the immense endurance to changes degraded and eventually may bankrupt, which may be the inevitable step in progress. The unbelievably fast development of online social media that shows significant rapid fire growth every year, this is clearly an opportunity and a great chance for anyone to earn money from there and push it hard. So have no doubt some savvy managers make this online media as a business activity that is considered to be a super strong potential and very promising in its development. But it has it’s downsides as well. There are some challenges that inevitably we have to face, among others:
– The progress requires technical capabilities of the website and internet – Expenditures for gadgets, computers, and software support – The risk of online fraud
As you can see, just because you have the passion and reason to get it started, it doesn’t mean you can grow your business very well. With many competitors out there, it is not less important to ensure your business will always grow well time by time. There’s a lot of things every newbie to business world needs to know. And while this short article doesn’t try to name them all, we want to give you a hint and make your life easier. So, our two cents would be…. Educate yourself! That’s actually the best you can do for your business. Read great books, like this one from Warren Buffet. And don’t forget to buy some great online courses on social media, how the market works etc. One of the best actually is from a guy called Tai Lopez. You may have seen his Lamborghini ads… The course is Tai Lopez SMMA Marketing Agency.
It is a platform for all social media specialists, professionals, who want to move their media presence to another level. To step up your game, you need to constantly educate yourself in the niche. And, btw. did you know what 404 meant?
The very potential of the online business is extremely tempting, but the process and the challenges that we must face on day to day basis were not something easy peasy. There are way too many things that we can consider when attempting to start our own online business based on our business experience. Or, maybe even an existing online business, especially if you are not someone who is overly familiar with the online world or even had never built a business before. That just makes things much more difficult for you, as you can guess…
But hey, we all gotta start somewhere, right. Some of the benefits that we can get would be:
– Save the cost of renting premises and employees – The extreme ease of access via the internet, anytime and from anywhere, 24 hours 7 days a week, basically always, till the end of days.
And while you absolutely can hire a professional, say a consultant, to improve your business, you also can do it yourself the old good way. Which is… to actually learn the skills yourself. You can learn everything about basically anything and then, as a matter of fact, sell your skillset to other businesses. Yes, you can become a consultant. But how to do it if you lack the skills? Well, it’s crucial to start at the right place. And that could be an online course. Mr. Sam Ovens might be the best guy to teach this. Sam Ovens’ course on consulting is called the Consulting Accelerator and it’s been very successful.
An interesting point is actually promoting your online business.
Promotion Through The Very Social Media
Sure. Social media can also serve as a media campaign. Original thought? Besides social media also serves as an intermediary standing emotional kinship between the seller and the prospective buyer. Social media which we suggest to promote media are for example Instagram, Facebook, About.Me, Twitter etc. If you are using Facebook as a promotional medium, you should be savvy enough to promote it through the use of fans page. No big deal.
2) Promotion Through Your Web Or Through Your Blog
The next logical step is best done when your business has been established and stable, running with some nice black numbers. Promotion through web/blog has way too many advantages to miss this opportunity, such as a wider customer coverage. And besides, when it comes to sales, you just look professional.