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“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social networking phenomenon – the groundswell – that has created a permanent shift in the way the world works.
Most companies see it as a threat. You can see it as an opportunity.”
Charlene Li, Josh Bernoff, “Groundswell”, Harvard Business Press, ©2008 Forrester Research Inc.
Many organizations are unable to keep pace with the proliferation of social media technologies, and understand how social media can be used effectively to their advantage.
Their social media strategy is missing:
SocialMedia404 is a brand new organization born of the need to bridge the gap between traditional marketing playbooks, and the explosive use of these new technologies.
As experienced business people, we take a methodology-oriented, results-based approach to creating an innovative and sustainable social media strategy that is right for your organization. We demystify this new world for you, and align specific ways for social media to help you achieve your goals.
We use a proprietary framework, called OASIS, which clarifies everything you need from measureable objectives to a sustainable implementation. We help you plan and implement a social media strategy that is authentic and appropriate for you.
