Social Media for Non-Profits and Special Causes - 2012 Edition
Thanks to the Canadian Parents for French for inviting SocialMedia404 to participate in their AGM by delivering 2 sessions on Social Media for Non-Profits and Special Causes.
Archive for the 'OASIS' Category
Social Media ROI – Using Balanced Scorecard Principles
It may just be me, but I’ve seen another spike in activity lately about measurement, and the value, of Social Media initiatives. While many are still saying you can’t really measure the ROi, that does nothing to inform and influence organizations looking to invest anything in Social Media.
And the debate is not whether Social Media [...]
Understanding Audience: Fish Where The Fish Are
Our OASIS methodology purposely puts target audience understanding up front in the thinking, since this knowledge is crucial to creating a successful social media strategy. And universally, we spend a lot of time explaining the detail behind the high proportion of our project time allocated to figuring out these online behaviours, capabilities, and presence of [...]
Another Brick In The Wall
Are you?
We’ve been speaking with a number of organizations over the past several years, and doing some pretty cool work with some who “get” why being socially connected is good for business. But there are far more, who find an excuse to do nothing.
Entering 2010, we’ve rounded up the Top 7 Barriers we’ve found to [...]
Social Media At Work
While Social Media continues to dominate the organizational functions of marketing/sales, and externally focused communications, there remains enormous opportunity for these new tools, new thinking, within the enterprise.
This article has an initial look at why you should be thinking inside the box.
Eating our own dog food
Image by Today is a good day via Flickr
Big Props to my biz partner John. As per the screenshot below, we are now the third result in Google for the term “social media methodology”. (As for the image above, I’m the one in the dress)
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Designing for the Community eXperience (CX)
In Decmber of 2007, I first blogged about the Community eXperience (CX), over on a personal site I had set up, CXMatters.com. It was back in the days when SocialMedia404 was just a twinkle in the eye.
I’m conducting a client workshop in the morning, talking about social media, and community. Many mistakenly consider [...]
