SocialMedia404

I have always maintained that the key to managing social media in business is to recognize that power is shifting away from the centre and into the crowd. This is the hardest thing to understand, accept and if you can do the first two, manage.

Here are some great stats that make my point; …”the interesting fact about the Coca-Cola page is that it wasn’t even created by the Coca-Cola company, but by two fans (according to AdAge, there are now over 250 Coca-Cola fan pages on Facebook). Indeed, looking at some of the other top pages like the Nutella page, we are quite sure that it wasn’t created by Ferrero either (and neither was the Ferrero Rocher page, for that matter).“ (full article here: http://www.readwriteweb.com/archives/inside_facebooks_pagedata_what_do_coca-cola_nutell.php)

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